Female middle school students learn personal branding, entrepreneurship at annual conference


Students from four Dallas ISD middle schools learned personal branding, entrepreneurship, design thinking, finance basics, coding and technology at the second annual Innovate(her) conference presented by Capital One and the University of Texas at Dallas Institute for Innovation and Entrepreneurship.

Capital One associates, UTD students and professionals from the community served as mentors to the girls at the event, which featured activities such as:

  • Comet Cents An interactive game that challenged students to reimagine budgeting in a practical way.
  • Pitch Perfect: Students learned the art of persuasion by presenting a pitch to peers.
  • Design Thinking: Working in pairs, students designed a better morning routine for their partners using customer empathy to create a problem statement, solve the problem based on human needs and refined their solution through feedback and improved revisions.
  • Coders: Students created their own mobile app called “Mole Masher” that rids a field of pesky moles that kept popping up.

Hector P. Garcia Middle School, J.L. Long Middle School, D.A. Hulcy STEAM Middle School and Irma Rangel Young Women’s Leadership School.


About Author

Connecting you to the personalities, places and perspectives of Dallas ISD