Bowie Elementary scores visit from Dallas Cowboys as part of Play 60 Read 20 event (video)


As part of the week-long celebration of NFL Play 60, the Dallas Cowboys Rookie Club and Essilor Vision Foundation teamed up to bring an NFL PLAY 60 / READ 20 clinic to James Bowie Elementary School in Dallas on Tuesday, September 26.

Prior to the start of the clinic, Essilor Vision Foundation set up a vision event for the fifth-grade class. The vision event focused on vision as a driver of overall wellness. According to the Centers for Disease Control and Prevention, vision impairment is one of the most prevalent disabling conditions among children in the U.S. Good vision is crucial for learning, because approximately 80 percent of what a child learns up to age 12 is through his or her eyes.

During the clinic, fifth-grade students participated in a series of youth-focused football drills with assistance from Cowboys mascot Rowdy and team volunteers.

Students received t-shirts to wear during the event courtesy of Rookie Club presenting sponsor, Essilor Vision Foundation, along with Fuel Up to Play 60 eye blacks to wear during the clinic, courtesy of Dairy MAX – the Dallas Cowboys Official Nutrition Partner.

At the conclusion of the clinic, the Dallas Cowboys Rookie Club escorted the students inside to read from Unstoppable written by former NFL player and education advocate, Tim Green. Play 60/Read 20 shows students the importance of exercising both their bodies and their minds as part of maintaining a healthy and well-balanced lifestyle. At the end of the event, Essilor Vision Foundation graciously gifted Bowie Elementary students with individual copies of Unstoppable to continue the theme of exercising body and mind at home.

The Dallas Cowboys and NFL’s PLAY 60 initiative is designed to inspire kids to play well and eat better. NFL PLAY 60 brings together the NFL and Dallas Cowboys long-standing commitment to health and fitness with an impressive roster of partner organizations. For ten years, the Dallas Cowboys and NFL Play 60 have have helped members of the community and children of all abilities get active for 60 minutes a day all year long.


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