Author: Messaging and Marketing

Marketing Services is responsible for communicating internally to more than 20,000 Dallas ISD employees and externally with the greater Dallas community through publications, marketing and advertising, e-newsletters, social media and photography.

In anticipation of a large crowd for the Skyline Raiders-Allen Eagle semifinal playoff game in SMU’s Ford Stadium Saturday, Dec. 13, the City of Highland Park will be enforcing residents-only parking in surrounding neighborhoods. Dallas ISD students, parents and staff are strongly encouraged to park in the SMU parking facilities or ride DART and not park in the neighborhoods surrounding the stadium. Information can be found at http://www.smu.edu/AboutSMU/Maps/Parking and http://www.dart.org/ Kickoff is set for 6 p.m. All tickets are $10 at the gate. Ticket booths open at 4 p.m. and gates open at 5 p.m. Parking at the stadium is…

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It’s science fair season in Dallas ISD, and SMU Physics Professor Dr. David Dalley wishes more students would translate their curiosity about the world into science fair projects. President of the area’s Regional Science Fair, Dalley thinks more kids would participate in science fair if adults simply encouraged students’ natural curiosity. “It’s all about asking questions, but it has to be a question a student is interested in,” Dalley said. “There are so many simple questions they can ask, like why is the sky blue, or how do birds know where to go when they migrate.” Once students choose an…

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These photos were taken by Skyline High School journalism students Jeremiah Young and Alexis Dorado at the Dec. 6 Class 6A Division I Region II playoff game between Skyline and Klein Oak in Waco. Skyline won the game, 38-20, and faces Allen in the 6A Division I state semifinal at 6 p.m. Saturday, Dec. 13, at SMU’s Ford Stadium. Find ticket information for the Dec. 13 game here.

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American history is replete with narratives of immigrants who came to America in search of a better life. In spite of obstacles and challenges, for many the journey has proven worthwhile. North Dallas High School student and soccer athlete Ricardo Gonzalez has hope he will join the legion of success stories. He was born into a family of modest means who immigrated from León, Guanajuato, México, where much of the city’s economic stability rests upon the labor of factory workers who produce leather, shoes and cars. Through all the changes involved in making an 885-mile move from his home in…

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A HUGE thanks to all of our volunteers who joined us on our annual Day of Service on Nov.14. Our volunteers read to our students for a combined 20,749 minutes. What a great way to IMPACT the students of Dallas ISD! Are you looking to make an IMPACT? Find out how you can volunteer or mentor a student by visiting our Volunteers page.

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Karen Burnell’s passion for incorporating health and wellness into the educational experiences of Dallas ISD students has created a culture that promotes healthy lifestyles for all. Her work as Coordinated School Health specialist involves supplying information, training and equipping teachers to impart healthy habits to their students in the hope students will adopt them and carry the examples home to their families. Burnell’s tireless efforts to spread the message of how to live healthfully recently caught the attention of the leaders of the state’s Coordinated Approach to Child Health program, CATCH. The state’s school-based health program is designed to promote…

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The lack of books in the homes of some children can pose a major barrier to literacy, which explains why Dallas ISD corporate and community partners have recently stepped up to fill a critical need in the district’s literacy programs. Retailers Macy’s and Target, financial services firm KPMG and the Dallas Association of Retired Teachers are making a difference for students through book donations to school libraries and to children for their personal home libraries. This month, KPMG will deliver 250 books and a bookshelf to six Dallas ISD schools. “Strong reading skills are the basis for future success, and…

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Ricardo Gonzalez ha creado una historia de éxito pese a su humilde pasado, y elije un camino distinto a sus predecesores. Originario de una familia de León, Guanajuato, México, en donde la mayor parte de la economía depende del trabajo de los obreros que fabrican artículos de piel, zapatos y automóviles. A pesar de su cambio de 885 millas de distancia entre León y Texas, el futbol soccer siempre estuvo presente. Empezó a jugar cuando tenía 4 años, pero hasta que conoció a su entrenador actual de North Dallas High School, Brad Namdar, entendió que sus talentos en el futbol…

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