This week, students across Dallas ISD are sporting their favorite team jerseys, wearing their pajamas and having fun at activities planned to observe Red Ribbon Week. Behind this lighthearted celebration is the deadly serious issue of youth alcohol and drug abuse. To help educate students and parents, many schools are hosting assemblies and presentations about the benefits of living free of drugs and alcohol and the dangers of abuse.
Since 1985, Red Ribbon Week has focused public attention on these dangers. Created in response to the murder of DEA Agent Enrique Camarena, Red Ribbon Week is now famous for the thousands who wear red ribbons to raise awareness of the death and destruction caused by the sale and use of illegal drugs.