IDEA is a leader in virtual recruitment strategies


National School Choice Week is January 24-29, 2021. The annual observance aims to expand public awareness of the national wealth of K-12 school choice options available to students and families. A proud leader in this arena, Dallas ISD offers a growing variety of public school choice options designed to provide every child an effective, challenging, and relevant educational experience. 

In the age of COVID, schools have had to retool to meet the needs of students and families. Virtual learning options and services, online tours and information sessions are among the tools Dallas ISD uses to inform and recruit families to the district’s more than 100 choice schools and programs. 

The Innovation, Design, Entrepreneurship Academy at James W. Fannin, also known as IDEA, is on the cutting edge of implementing virtual tours and information sessions to engage with families.

“Our priority has been making sure that both current and prospective students and families remain connected to our school and continue to build relationships with staff and each other,” said IDEA Principal Nakimia Hicks-Foster.

IDEA’s virtual tour options include both a live webinar–giving prospective students a guided tour of the building–the opportunity to engage with current students and staff, and a self-paced experience that is more information driven for the busy family. 

The live virtual tour options are offered on Wednesdays and Fridays. A scaled-down version of the live virtual tours can be arranged by appointment. For more information about IDEA and to schedule virtual tours, contact the school at 972-794-6800. 

To apply for admission to IDEA and learn about tours and application options for other Dallas ISD choice schools and programs, students and families can visit

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