NBC 5: Dallas Cowboy Brice Butler issues reading challenge at Burnet

Dallas Cowboys wide receiver Brice Butler kicked off his Summer Reading Challenge this week by challenging students at Dallas ISD's David G. Burnet Elementary School to read.

The Reading Challenge, presented by the Rashad Jennings Foundation, serves more than 20,000 students across the country by partnering with NFL players who serve as Reading Challenge Ambassadors from all 32 NFL teams. In the challenge, students will read as many books as they can during summer break and answer reading comprehension questions. Each time a student reads a book and demonstrates an understanding of the text, they are entered into a drawing to win a variety of prizes.

See what Butler has to say about the importance of encouraging children to read and why he is involved here.