Author: Messaging and Marketing

Marketing Services is responsible for communicating internally to more than 20,000 Dallas ISD employees and externally with the greater Dallas community through publications, marketing and advertising, e-newsletters, social media and photography.

UIL Basketball Playoffs are in full swing, with the Dallas ISD girls basketball teams advancing to area play and boys’ hoops teams warming up for bi-district action. Check out below which teams will play where as they tip-off their respective campaigns to the first ever state basketball tournament in San Antonio. For up-to-the-minute scores and updates, visit www.dallasisd.org/athletics or follow @dallasathletics on Twitter. Undated photo courtesy of ihigh.com. 2014-2015 Dallas ISD UIL Girls Basketball Playoffs Schedule  Date Team Home Visitor Site Time Tickets 02-16 Girls Mesquite Horn Skyline Lakeview Centennial 7:00 $5 / $3 02-16 Girls Timberview South Oak Cliff Duncanville 7:30…

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The Dallas Morning News profiled the seven Dallas ISD swimmers who will compete in the UIL Swimming and Diving Championships being held this weekend in Austin. The DMN reports that this is the highest number of DISD swimmers that have ever competed in the championships. People can follow the live action from home at FoxSportsSouthwest.com. Click here to read the full story from DMN.

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Dr. Martin Luther King, Jr.: Perhaps one of the most prominent and well-known leaders in the civil rights movement, Dr. Martin Luther King, Jr. was born in Atlanta, Ga., in 1929. Dr. King admired Gandhi and became a well-known figure following his iconic delivery of the now infamous “I Have A Dream” speech. Dr. King was assassinated in April 1968. His legacy continues to thrive.

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Dallas ISD is inviting graduating seniors who practice recycling at their schools to apply for one of three $1,000 scholarships available from the district’s sanitation services vendor, Waste Management. Aaron Rankin, who coordinates Dallas ISD’s recycling programs, said Waste Management wants to recognize students who actively participate in school recycling efforts. “The company feels it’s important to reward these young people because they are our future,” he said. “Encouraging and rewarding them for taking part in recycling and green initiatives will hopefully motivate them to continue the behavior as adults.” Since not every school has a recycling program, Rankin said…

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Hammering on the point that “effective teachers matter,” Dallas ISD Superintendent Mike Miles laid out a new draft plan Tuesday aimed at incentivizing top teachers and principals to relocate and work at the district’s lowest-performing schools. The district will begin the implementation of the Accelerating Campus Excellence (ACE) Plan in the 2015-16 school year. Miles said the pilot program is a part of the district’s goal to get an effective teacher in every classroom. “Our lowest-performing schools need the most effective teachers,” Miles said. “Let’s do something about that.” Miles cited national research that shows that a lower percentage of effective teachers teach at…

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Barbara Jordan: Barbara Jordan was the first African-American congresswoman to be elected and then re-elected from the Deep South. Prior to her U.S. House election, she was the first African-American woman to be a Texas State Senator. Jordan retired from politics in 1978, but returned to Texas as a full-time professor and counselor to Texas Governor Anne Richards.

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El Instituto George W. Bush recientemente liberó el reporte de calificaciones del Alcalde para el 2015, y muestra que los estudiantes de Dallas ISD tuvieron un desempeño mejor al esperado cuando se comparan con otros distritos con niveles de pobreza similares, según la boleta nacional de calificaciones de la Evaluación Nacional de Progreso Educativo (NAEP). Noventa por ciento de los alumnos de Dallas ISD califican para recibir alimentos gratuitos o a precio reducido, y según el reporte, se esperaba que obtuvieran un puntaje combinado de desempeño de 920 en la NAEP. La realidad fue que los estudiantes afroamericanos de Dallas…

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The Office of Family and Community Engagement is offering morning PREP U All-STAAR Workshops at various locations the week of Feb. 16-20 and March 23- 27 so parents can learn about changes for 2015 in the State of Texas Assessments of Academic Readiness. The 2015 administration of STAAR will begin on March 30. During the workshops, parents will be able to view sample STAAR questions in reading, math and writing and learn about the passing standards for the test. Dallas ISD representatives will be on site to answer any questions parents might have, including how the STAAR impacts high school…

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Wanted: Chief Listening Officer. Applicant must be able listen to clients and consumers and engage with the company’s stakeholders. While this occupational job title might sound like something out of a science fiction novel, it’s just one of many jobs that actually exists today that were non-existent five years ago. It’s jobs like these, as well as those yet to be developed, that educators must equip students with the skills to fill. Dallas ISD CTE (Career and Technical Education) teachers recently spent an evening discussing workforce trends and how to prepare students to be college- and career- ready by equipping…

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